Sole Ascendance // Joe Roberts
We had the opportunity to sit and talk with Joe Roberts during the winter break in his home in Los Angeles.
Joe is currently the only American rider in 75th FIM Road RacingWold Championship. I was very curious about his story and was fortunate to get to know him in a more relaxed setting...
Gerry Hickson

A lifetime of racing adds up to a lifetime of stories. I can only try to tell a small fraction of Gerry's life in these few paragraphs but I'm glad to be able to share this much at least. Making personal connections with people like Gerry is what makes this whole project with The Mighty Motor worthwhile... 

Roland Sands.


"Being around talented people my whole life is the best design school..."

Roland Sands

Roland Sands was born into a world of motorcycle customization. His father was both a right brain and left brain kinda guy. A designer, engineer and machinist, all in one. He introduced Roland at an early age to product development of the highest degree...