I recently directed what could be called a dream commercial for Sailor Jerry Rum. The creative brief had vintage motorcycles, campfires and long desert roads. To get away from the typically over shot Joshua Tree area I scouted the Salton Sea, a giant ecological mistake in deep within the Inland Empire of Southern California. We cast an amazing cast of real people that truly lived the life; Joey Indiri of Venice Beach, Jenny parry from Laurel Canyon, Mike Beauchard that lives in Redonondo, eastside photographer Eric Hobbs and the ubiquitous Imogen Lehtonen.
See more after the jump.