The new flagship Lululemon store in Kuala Lumpur, Malaysia, needed its own rich identity. To achieve this, Lululemon partnered with The Mighty Motor. Together, we used the local jungles (rimba) to show the rich, diverse Malaysian climate.
We also put the Lululemon apparel through a bit more than usual as we bushwhacked, ran down jungle paths, navigated rock faces, and scaled a couple waterfalls.
Nothing but good, dirty Malaysian fun.